2021 Guide to Planning a Successful Website

Are you wondering how to plan a website? 

It’s a great idea. Having a website for your business establishes your authority, boosts your credibility and provides an online home for your business that can bring in new customers consistently. 

However, planning and building a website is much more than just making sure it’s attractive. The backbone of your planning session should be creating the strategy that will make your website a part of your overall marketing plan. 

If you want to plan your website but aren’t sure how to start, this short and simple guide is for you. 

Start With a Goal for Your Website

The first step in planning a website is to identify your goals. Do you want to establish your authority or encourage online sales? By understanding your goals, you can ensure you come up with a strategy to reach them. 

If you are planning a website refresh, here are the things to consider.

Understand Your Customer’s Journey

One part of the planning process is to understand your customer’s journey. This is essential for creating a layout and content that will gently guide your customers towards the buying phase of their journey. 

Determine the Pages You Will Need 

While there are a few standard pages most websites need, you should also consider your specific business. Depending on your business, you might need a resource page, a testimonials page, a blog, and more. 

Write Your Copy

An essential part of the website planning process is to write your copy. Every line of your copy has a goal of getting the customer to read the next line. Use a few copywriting tips to create effective copy or consider hiring a copywriter. 

Create a Mockup

Next, use a website planning tool to create a mockup of your website. This will give you an idea of how your website is coming along and any changes you need to make. 

Choose a Platform

After you have completed your website planning, it’s time to choose your platform. Depending on your business and your needs, you can choose anything from Squarespace to WordPress. Choose a platform that works for the stage your business is in. 

Build Your Website

Once you have chosen a website platform, it’s time to build your website. While this may seem like a complicated process, there are many YouTube tutorials that will help you build a professional website, step-by-step. Make sure you are focusing on the performance of your website as well as the aesthetic.  

This Is How to Plan a Website

By following these tips for how to plan a website, you can plan a high-performing website for your business.

Start by identifying your goal and understanding your customer’s journey. You should also determine the pages you need, write your copy, and create a mockup. Next, choose your platform and start building your website.

Follow these tips to plan a strategic website for your business.

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