The top 10 health websites account for over 100 million views by users seeking information every month. This figure offers good news and bad news.
The bad news is there are already popular health and wellness websites on the internet. But the good news is that millions of users need these reliable health websites. Why can’t your health website be one of them?
All you need is an effective digital marketing strategy that will help you gain traffic and become one of the best health websites on the internet. Here are three simple (yet essential) tips to get you started.
1. Find Relevant Health Keywords
When creating content for your health website, the first thing you need to do is to research the best keywords. Often a paid keyword tool is best, but you can use Google Trends or Keyword Planner which are free.
Keywords are search terms that users type into search engines like Google to find the information they want. The best keywords have a high volume of users searching for them and a low volume of competitors.
Every health website has a niche and you should focus on relevant keywords in that niche. For example, if you run a kid’s health website you would not target keywords related to reproductive health, bodybuilding, or yoga.
Unless it was yoga for kids!
Keywords are essential for good SEO. This link will tell you more about the importance of SEO for health websites.
2. Research Your Direct Health Competitors
Your direct health competitors are other websites that target a similar audience to you. For example, if you own a brick-and-mortar business, your competitors are other businesses in your area.
If you run a boxing gym in Chicago, a boxing gym in Miami is not a competitor even though they are similar.
Once you find your direct competitors, take an analytical look at their website. What are they doing well and what aren’t they doing well? Use their content as inspiration and motivation for yours to gain more traffic.
3. Create Better and Helpful Health Content
And when you know how well your competitors are doing, you need to do better! There are always ways for you to create better content.
For example, let’s say you run a yoga website and a competitor of yours has a blog post titled “top 10 yoga poses for beginners.” You could write a better, more detailed post listing 13 poses.
It is also important to write your health content for online audiences. They want websites to break down information into bite-sized chunks with lots of bullet points, images, and subheadings.
For example, if you have an article titled “how to improve your dental health” some users may only want tips on teeth brushing. So, cater your content to them by making it skimmable.
If there is any way you can make your content more helpful, do it. It will ensure users keep coming back again and again to your site.
Increase the Traffic of Your Health Website Today
People will always want and need expert, up-to-date health information. By making a content plan and following these tips, your health website can be their go-to expert source for that information.
Want to learn more about current trends in the health industry? Browse our website for tons of helpful advice and detailed guides!