Do you need to improve your website performance?
Your website is your most powerful marketing tool. Keeping it updated ensures you stay competitive. When it slows down, it can affect website sales and performance.
When you compare website performance, it’s better to see an improvement. However, how will you know if your website is performing poorly?
These are the five signs that your website needs an upgrade. Read what we have below and learn more.
1. Slow Loading Time
Slow websites result in a bad customer experience. Don’t forget, the average user has an attention span of two to eight seconds. It makes users avoid your page in the future.
Consider those precious seconds as your only window to get your visitors’ attention. When your website shows signs of slowing down, consider giving it an update. It helps boost its performance to make users stay on your website longer.
2. It Doesn’t Support Mobile Browsing
Most people use their phones to browse the internet these days. Every website must support mobile browsing to keep up with your audience. Otherwise, you’re missing out on many opportunities.
Optimize your website to support mobile browsing. This will increase your website traffic since search engines rank mobile-responsive websites higher.
3. Hard to Navigate
Another sign that your website needs an upgrade is when users find it hard to navigate. It causes people to leave and makes them leave a bad review.
Update your website structure to make it easy for users to navigate. Marwick Marketing can analyze website performance to discover improvement areas.
4. Bad Website Traffic
When you have low website traffic, it can mean many things. For example, you have a high bounce rate. It means users have a bad impression of your website.
It happens because you have an outdated website. It supports old plugins that impact its loading times and other performance metrics.
Lower your bounce rate by redesigning your website. Remove old plugins, brush up some features, and give the logo a new face.
5. It Lacks Optimization
Does your webpage appear on the first page of any search engine? If not, it means your website isn’t as optimized as your competitors. Take your SEO optimization to the next level and level the playing field.
Structure your website using SEO to help your website rank higher and reach more people. Use a performance tool website to know where to improve. It will increase your rankings and reach the first page of the search engine results.
Boost Your Website Performance Today!
Updating your website performance helps you earn more sales since it’s your brand’s face online. It’s your most powerful marketing tool. If you don’t use it well, you’re wasting its potential.
But why stop there?
Do you want to learn other ways of improving your website? Check out our other articles and learn more today!