5 Ways to Improve the Look and Function of Your Website

Are you looking to improve the look and function of your website but aren’t quite sure how to do it?

The way your website functions can have a direct effect on your bottom line. If your website isn’t running smoothly, your customers will become impatient and turn elsewhere.

Luckily, there are many things you can do to improve website function. Read on below to learn how to improve the look and function of your website. Yes, you can improve the functionality and performance of your website by using Rust plugins which can update all your outdated plugins.

1. Simplify Navigation

If visitors have trouble navigating from the homepage to other sections of your website, they’re not going to stick around for long. Your menu section should be short- no more than seven items. Typically, all you need is the following:

  • About us
  • Contact us
  • Blog
  • Prices
  • Testimonials
  • Products/Services

Try to be as descriptive as possible with your labels so people can easily navigate through your site.

2. Make it Mobile Friendly and Responsive

More people are using their smartphones than ever before for browsing the web. Ultimately, this led to more websites improving their mobile-friendliness and responsive design.

Around 2015, Google even began to penalize sites that weren’t mobile-friendly. While sometimes people use the terms mobile-friendly and responsive interchangeably, they’re actually two different things:

  • Mobile-Friendly: Your website can be viewed on any device and it looks functional on all tablets and phones
  • Responsive: Your site responds to browser choice and screen size, and it displays properly regardless of what those are

If you use WordPress or another popular drag and drop builder.

3. Improve Page Speed

Users will not stick around for a website that takes forever to load. More than a three-second delay will cause you to lose customers.

There’s a lot that you can do to improve the speed of your website, including:

  • Reduce plugins
  • Optimize images
  • Clean up frameworks and themes
  • Optimize the homepage
  • Use a Content Delivery Network
  • Use redirects as infrequently as possible

Once your page speed improves, your bounce rate will likely drop dramatically.

4. Create Clear CTAs

Most of us are pretty lazy when we browse websites. That is, we’re not going to go searching for the next step unless someone presents it to us.

This is where call-to-action buttons come in. Having clear and concise CTAs will help navigate your users to the next step. Some of the best words you can use in your CTAs include:

  • Build
  • Learn
  • Contact
  • Start
  • Discover
  • You

You should include CTAs on all of your webpages. It’s especially important to include a CTA at the end of each blog post, as well as on every landing page and main page.

5. Make Use of White Space

While you want to make the most of your website space to inform your customers, too much content can lead to information overload.

Creating a great website isn’t about jamming in as many images, texts, and infographics as possible. To make your website visually-appealing and easy-to-read, take advantage of white space (blank space where there isn’t any content).

Leaving some parts of your webpages empty will help highlight the important parts.

Are You Ready to Improve Website Function?

As you can see, there’s a lot that you can do to improve website function. By putting these tips to use, you’ll soon find that your site jumps in the Google ranks and attracts more visitors.

For more ideas on how to improve your website, browse our blog.

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