5 Ways to Improve Your Video Marketing

A huge majority of United States internet users watch videos online. Is your brand leveraging this powerful tool to the fullest capacity?

It’s not enough to just make a few videos and call it a day. You need to have a smart strategy for capturing views and getting your brand in front of the right people.

Over 80% of marketers say that video is one of their most effective ways to get brands noticed. If you’re ready to up your video marketing game, here are five tips and tricks to take your videos to the next level.

1. Have a Clear Goal

Have you ever tuned into a video that promises to deliver an answer on one thing but then the host starts rambling? You probably clicked away, and your audience will do the same if you don’t have a clear goal.

Map out what you want your video to be before you start and stick to it. Don’t go off topic and make sure you give your audience the info they’re looking for.

2. Be Yourself

On creating authentic video content, it helps to be yourself. You’re not a news anchor at a desk and you don’t have to fly blind without some notes, but authenticity is key.

It helps to practice before making your final product. Think about sharing your knowledge with your ideal customer and act like you’re sitting down to have a conversation with them.

3. Branding

Branding your videos is a great way to make them look professional and keep your company top of mind when customers are watching. There’s a few easy steps you can take to make sure your logo and name are always visible.

Add a title card and an end card to your videos with your logo and contact information. Place a watermark or logo in a corner of the video and always fill out the video description with your email and phone number so customers can reach out to you.

4. Social Sharing

Want to share your videos on social media? That’s a great — and free! — tactic to get customers to watch but make sure you do it right.

For example, each platform has certain limits on size and length of video. If people like to watch quick videos on Twitter but longer videos on Facebook, pay attention to what works best.

5. Analyze and Improve

Don’t just release a video into the wild and then ignore it. Each video’s analytics will give you insight into what works best for your ideal audience.

Always be analyzing your videos so that you can make improvements in the future. You can even go back and add more tweaks to older videos, like attaching relevant hashtags, to breathe new life into old content.

More Video Marketing Ideas

Video marketing doesn’t have to be a frustrating chore. With a smart strategy in place, you can get the most bang for your buck out of your videos.

Want to learn more ways to improve your company’s content? Check out our other digital marketing articles to stay in the know!


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