A total of 40,000 searches every second. That’s how much internet traffic Google handles daily. If you wanted to find a great traffic source for your website, Google is the place to go.
Of course, getting traffic isn’t as easy as telling Google your website is live. You need to have a plan to take advantage of everything Google’s search engine has to offer.
This post will help you get started if you want to learn how to advertise your business on Google. Below are two of the primary ways companies advertise on Google.
Search Engine Optimization
Not all businesses have a large advertising budget to blow on paid ads. While this will initially limit the amount of traffic you receive from Google, there are a few things you can do to take advantage of free search engine traffic. One of those things is search engine optimization.
Search engine optimization is the process of modifying your website to show Google that you have the answer its searchers are looking for. If you want to optimize your site successfully, you’ll need great content and user experience for your visitors.
Let’s take a look at how to get started with the optimization process.
Meta-Tag Optimization
The last thing you want to happen is for Google to guess your website content’s title and description. These are the things you see in the search engine when looking for information, so you need to ensure this content tells searchers that your page is worth visiting.
Your meta-title and meta-description will make this happen. Most CMS platforms have plugins that make meta-tag setup a breeze. Go through all your content and add your tags to tell Google what your pages are about.
Start a Blog
There’s only so much content you can post when you only have basic service and product pages. Most industries have numerous topics that are searched for every day. If you want to tap into that traffic, you’ll need to start a blog.
Plug your primary industry into one of the keyword tools on the internet to get a list of keywords. You can use this list to generate topic ideas.
Your goal is to create the best resource on the internet for a subject. If you provide value and Google believes its searchers will find their answers on your website, you’ll be rewarded with higher rankings.
Improve Your Website Experience
Google is rolling out a new ranking algorithm called Core Page Vitals. Unlike previous ranking algorithms, this set of metrics takes your visitors’ user experience into account when ranking your website.
This means you’ll need to focus on providing an excellent experience for your user. You’ll need to make your website look good on mobile, have outstanding performance, and have easy navigation.
The good thing about this is that it won’t only help your search engine ranking. It will also make your site better for everyone who visits.
Paid Advertising
The other primary way to gain traffic on Google is paid ads. Unlike SEO, your results with Google Adwords are immediate. However, that does come at a price.
If you want to start a paid campaign, you need to know all the process’s ins and outs to not waste your whole marketing budget. Even if you do everything right, your campaign will likely lose money on your first try. Follow the tips below to create profitable ad campaigns.
Get to Know the Keyword Planner
The keyword planner is one of the essential parts of creating your Google ads campaign. This tool takes keywords as inputs and provides a list of other similar keywords.
This list has useful data like keyword search volume, the average cost per click, search trends, and competition estimates. You can use this data to decide which keywords to target with paid ads.
Create Several Headline Versions
It isn’t smart to start your first ad campaign by creating one ad headline and description. If you rely on one campaign, you’ll never know what other headline versions you developed are effective. It’s a better decision to run smaller ad tests with as many headlines as you can afford.
Your goal in doing this is to learn which headline versions perform the best. Once you have this data, you can work on optimizing your winning ads.
Add Analytics to Your Website
You can’t collect all the data you need to optimize your campaign from the Google Adwords control panel. If you want to see which ads are working, you’ll need to install a tracking script on your website.
Google Analytics is the primary method to gather this data. It will tell you which ads are sending traffic and which ones are leading to conversions.
Optimize Your Campaign
Once you get your tracking scripts set up, you can start the optimization process. Your data should tell you which headlines and keywords are producing the best results. Even if none of your ads are profitable, you can optimize your best-converting ones to start making a profit.
Start by removing any keywords and demographics that show no promise. Once you do, create alternative headlines from your winning ones to see which variations produce better results. Repeat this process until you have a profitable ad campaign.
Get Expert Help
It takes a lot of resources to manage a Google advertising campaign. You have to keep close watch over your ad performance since a winning campaign can turn into a loser overnight. If you and your team don’t have the resources to handle the job, turning to an ad expert is a great way to go.
A managed PPC provider will handle your Google ads for you. You’ll pay a monthly retainer and whatever ad costs are incurred. As a result, you can take advantage of expert knowledge to get a return on your money faster than you likely can on your own.
Now You Know How to Advertise Your Business on Google
Google controls the bulk of traffic that flows on the internet, so it makes sense that you want to learn the different ways to advertise on Google. Now that you know how to advertise your business on Google, you can start with the process. Some of these Google advertising methods take time to work, so don’t wait another day to start.
If you found this post useful, head back to our blog to discover more advice that will help you promote your website.