Is your business one of the 46 percent of small business in the U.S. don’t have a website?
You haven’t been doing your business any favors, since the world of commerce is rapidly moving online. The good news is it isn’t too late to take your business online. You can start by creating a website.
Like many small business owners in your position, you’ll be enthusiastic about the website, until you learn that it isn’t a cheap project. A good business website can cost thousands of dollars.
This is where you decide to do a DIY website. This is a cheaper alternative, but as it turns out, it’s a terrible mistake.
Read on to learn why DIY websites can be the downfall of your business.
1. You Don’t Have the Time to Build and Maintain a Website
Building a business website is a time-intensive project. From working out the domain name to installing the theme and everything in between, the job can take several days – and that’s when you have a rough idea of what you’re doing. If you don’t, you can take several weeks.
As a business owner, do you have the time to focus on building a proper website? Even if you decide to make the project an after-work thing, there’s no doubt it will take a toll on your focus.
Especially if your business is still in the early phases where it needs your maximum attention, taking some time off to DIY a website is a bad idea. By the time you’re done with the website, you might realize that you have no business.
2. You Don’t Have the Expertise
What makes a proper business website?
There are many features that an ideal business site needs to have. For instance, it needs to be mobile-friendly, the pages need to load quickly, and the design should be minimalistic with good use of white space. The website should also be search-friendly.
If you don’t know what makes a good business website – like many owners of businesses without websites – you will end up building a site that doesn’t add any value to your business.
In fact, a bad business website can actually hurt the experience of your customers, which can make them start shopping from one of your competitors with a better website.
3. You Might Not Save Any Money Anyway
The motivation behind DIY’ing a website is that you can save money.
Fair enough, but what if we told you that you might not end up saving any money?
First, think about the time you’ll spend on building on the website instead of focusing on business tasks you’re good at. And, time is money.
Second, when you DIY a website, there are purchases you’ll need to make, including hosting plans and plugins. If you don’t know much about building websites, you might end up making costly and unnecessary purchases.
In the end, you might have lost more money by building a business website on your own. Do the right thing and outsource the job to a website design expert.
A DIY Website Is a Bad Idea
The need to save money or take your business online without spending a fortune is the main reason you may want to build a DIY website. However, we’ve demonstrated that you stand to lose more than you’ll gain if you take that approach. Let a professional do the job for you. The return on investment will be worth it.
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