Over 75% of web users never click onto the second page of a Google search. This means you need to have excellent SEO marketing skills to get your business’s website onto the first page every time.
But not all businesses have the expertise they need to thrive online. By hiring an SEO company, you can ensure customers will always find your website when googling relevant search terms.
Not sure if hiring professional SEO services is right for your business? Here are some of the benefits they can offer for every business.
1. Saves Time and Money
You started a vintage boutique, pizzeria, or whatever type of business because you are passionate about that service. Staying up late every night figuring out SEO and increasing traffic to your website is likely not how you planned on using your energy.
But if you hire an SEO company, they will be able to remove these common SEO tasks off your plate:
- Keyword research
- Content creation
- Building your backlink profile
- Site speed
- Analysis and tracking
SEO companies will spend less time on trial and error because they know what they are doing, as this link shows.
And they can also save you money in the long run with the extra customers you’ll get through their efforts. Plus, they likely have access to lots of tools, but having many clients means they can split the costs.
2. Lots of Experience and Expertise
SEO companies can spend less time getting better results than you because they have the experience and expertise. They learn new things about search engine optimization from every new client and project.
If something goes wrong, they have likely seen it before and will know how to provide SEO help to fix it ASAP.
Experts are helpful for technical SEO issues, in particular, like hosting and site speed. There is only so much you can do to help your site speed without knowing about coding and web design. SEO companies have people with different areas of expertise that cover all bases.
3. Knowledge of Industry Trends
SEO updates roll out every month, if not every week. SEO practices that used to be common are now harmful black hat techniques. For example, stuffing your web content with keywords does not help the user experience and Google penalizes it.
And paying for backlinks on spammy websites? Not going to help either. You likely do not have time to keep on top of these developments, which is why SEO companies can help.
One of Google’s most recent updates is its Core Web Vitals. These might be well-known metrics, but they are now factors that affect how you rank on search pages. You might not be aware of this, but you can bet all SEO companies are.
Grow Your Business With an SEO Company
Hiring external help when you have a small, growing business can seem risky. But you wouldn’t hesitate to hire an accountant to help you with your finances. And in this online world, you can’t afford to not hire an SEO company to boost your web presence and find customers online.
Want to learn more SEO tips to grow your business? Browse our website for tons more helpful guides and advice!