A Complete Guide to Digital Law Firm Marketing

The number of lawyers throughout the US has increased by over 15% in the past decade. With more law firms throughout the country, you need a plan to stand out. Otherwise, you might struggle to generate legal leads.

Here are six law firm marketing strategies you can use to reach clients online.

With these tips, you can generate brand awareness and start attracting clients. Then, you can establish your credibility to generate more leads.

Set your law firm up for success. Start marketing your legal services online with these tips today. 

1. Update Your Website

First, take the time to update your website. Your website will become the backbone of your law firm’s marketing strategy. 

If your law firm website is old, outdated, or slow, it could scare away potential clients.

In fact, 38% of people stop interacting with unattractive websites. Another 38% judge a business based on their website’s design. About 40% of people stop engaging with slow sites, too.

Consider working with a web design and development agency to update your site. Consider the lead generation opportunities on your site, too. Make sure potential clients can reach you without struggle. 

2. Create High-Quality Content

Once you update your website, start developing your content creation strategy. Content will help your website look fresh. Without fresh content, people might think your law firm has gone out of business.

Gather keyword research to determine what people are searching for when looking for law firms online. Then, create content that answers their needs and questions.

You can create blog posts, videos, polls, quizzes, and infographics for your blog. 

3. Use Search Engine Marketing

Once you start creating content for your blog, optimize it for search engines.

Search engine optimization (SEO) can help you rank higher on search engines. You can also use pay-per-click (PPC) advertising.

Consider working with a law firm marketing agency that offers attorney SEO and PPC services. Their PPC and SEO services can help you reach more clients online.

You can explore https://www.digitallogic.co/law-firm-marketing/law-firm-seo/ to learn more.

4. Stay Social

Reformat your blog posts for social media. Social media marketing can help you engage and educate your audience. You can also use digital marketing strategies to boost brand awareness and establish your credibility. 

5. Nurture With Email Marketing

Use a lead magnet to encourage website visitors to subscribe to your email newsletter. Then, use email marketing to nurture your existing leads.

You can use emails to direct people back to your website, where they can learn more about your legal services. 

6. Post Positive Reviews

Share reviews from your happy clients on your website. You can also ask people to post reviews on your Google My Business listings. Positive reviews can boost your credibility.

They’re also a great way to boost your local attorney SEO rankings. 

Keep Reaching Clients: 6 Law Firm Marketing Strategies for Success

Don’t miss the chance to reach potential clients online. Instead, use these law firm marketing strategies and set yourself up for success. With these tips, you can boost website traffic and attract more clients.

Searching for more helpful tips, tricks, and guides? You’ve come to the right blog.

Explore our latest articles today for more useful advice.


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