Growing Your Business: How to Create a Brand Strategy

Did you know the difference between two competitors selling the same thing but with vastly different success comes down to brand identity? Branding is what businesses use to position themselves amongst their competitors.

In today’s market, every industry is saturated. This makes brand recognition vital to success. Brand recognition is when customers recognize your brand without being indiscreetly told. 

Branding strategy does require thought to develop. Want to learn how to create a brand strategy? Keep reading to learn all the tips.

Branding Aesthetic

The first part of branding may seem superficial but is actually a huge component of brand recognition. Think about the Nike swoosh, the McDonald’s jingle, or the Target logo. You would recognize these brands just from their logos, sounds, and brand colors.

Your name, logo, and copy (the style in which you address customers) should be the backbone of your branding. Eventually, customers should recognize your logo immediately or associate your brand colors with your brand. 

If you have a clear vision for your brand, you can create the logo, copy and decide on colors yourself. However, the logo costs might be worth the investment. 

Your logo is the face of the company. It is your signature. It will be on every product, advertisement, email, profile picture, etc. so it is important to invest in an eye-catching, recognizable logo.

Logos can have so much hidden meaning, like Amazon’s logo that is much more than an arrow.

Brand Story

Your brand story highlights the “why” of starting your business. It is important to have this determined before even dealing with branding aesthetics like the logo. Your story can guide the colors and logo development.

Your story shouldn’t feel forced. You started your company to solve a problem. Simply share with the world what the problem was and how you plan to change it.

Brand Voice

Your brand voice is the compass to how you will communicate in written word and verbally with your audience. With social media alone you can assess how your competitors address their audiences. Different industries will also expect different tones.

For example, the company Glossier uses a very friendly, cheeky tone. Their goal is to address their customers like longtime friends. A company like Netflix has a very honest, straightforward tone. 

Some brands have titles they use to address customers that are a spin-off of the company name.

Brand Positioning

Compare yourself to your competition. Analyze the color scheme, brand voice, and visualizations of your competitors. Analyze the similarities and differences, keeping your brand in the mix. 

See how you can better communicate visually and in writing what makes you different from them. 

Now Know How to Create a Brand Strategy

As you can now tell, branding is much more than a logo. To summarize how to create a brand strategy- you must first build the foundation of your brand- your story, voice, and positioning and then find a way to communicate that visually through logos and colors.

For more business and branding tips, continue reading on our blog!


Please enter your comment!
Please enter your name here