Instagram is one of the most popular social platforms in the world, with an estimated user base of over 2 million businesses using the site to further their goals.
By creating an Instagram sales funnel, you could see your sales skyrocket! The process is easier than you might think, too.
Keep reading to find out how you can create a sales funnel on Instagram that actually works.
Create an Ecosystem
Though each social platform is a unique entity, you can share content from your other profiles to widen the net of your sales funnel.
Cross-posting is easier than you might think, too, particularly for Instagram, which is owned by Facebook. By connecting your business’s Facebook and IG accounts, you’ll be able to share content between the two pages in a matter of seconds.
Likewise, be sure to share content from your website to your social channels. Content like blog posts and press releases makes for quick, shareable bites of content that audiences love.
Make sure to share links to your website and other social profiles often in your content and make sure each of your posts has a strong call to action (CTA) telling your followers what to do next.
Master the Art of the Hashtag
Improving your digital marketing funnel means spreading awareness. And as Famoid points out, the easiest and most efficient way to spread awareness and boost your followers is to make use of hashtags related to the content you’re sharing.
For the most part, you’ll want to tailor your hashtags to the type of content you’re posting. But don’t be afraid to branch out a bit, too.
Before you create a post, pay close attention to trending hashtags. If you can work these into your posts, you’ll stand a greater chance of exposing your page to new potential customers through the trending page.
Engage With Your Audience
Remember, it’s called social media for a reason. Your sales funnel should center around creating a sense of true engagement with your audience.
Respond to comments and direct messages, like and follow pages, and have a little fun interacting.
One study found that 63% of consumers want brands to treat them as friends. So don’t be afraid to have some fun with your Instagram account.
Not only will you humanize your brand, but responding to comments is a great opportunity to guide followers through the sales funnel with your CTA.
Interact With the Competition
Your customer base isn’t the only group you’ll want to have fun interactions with, though. One of the weirdest and most fun trends to come out of the social media age is the direct interaction between businesses on social channels.
On Twitter, for example, it’s not uncommon for the Wendy’s account to take tongue-in-cheek shots at McDonald’s and vice versa.
While that doesn’t mean you should take a sassy approach to chatting it up with the competition — many companies have tried the Wendy’s approach and failed horribly — you can take a lesson from the burger bigwigs and leave comments on posts from other businesses.
Just make sure to keep it civil and fun. A PR crisis won’t exactly help your conversion funnel.
Build the Perfect Instagram Sales Funnel With These Tips
Creating an Instagram sales funnel doesn’t have to be a headache-inducing experience.
Remember to engage often and create an ecosystem of content that makes users check out each of your social profiles, as well as your website.
And don’t forget to check back with our blog for more marketing content!