Sending bulk SMS messages is one of the best ways to communicate advertisements and reminders to your customers.
They’re opened quite frequently and people will often read them, versus just reading the headline of an email and discarding it. Still, how do you make your SMS messages effective?
Here are five tips for promoting your business.
1. Make Your SMS Messages Valuable
An important part of SMS bulk messaging is to keep the content valuable. Don’t send a message that doesn’t pertain to the customer returning, as they might find this annoying and opt-out.
Instead, send information about updates to your service or let them know if you’re running a special.
Check out this Bulk SMS company if you’re looking to increase the amount of returning customers that frequent your brand.
2. Create a CTA
If you are running a special, don’t leave it to the customers to try and figure out how to contact you. Include a call to action (CTA) option towards the end of the text message.
For best results, split the bulk of the message from the CTA, so that customers know exactly where to push when they need to contact you. The CTA can also lead them to the app if they have that installed on their smartphone.
3. Include Your Customer’s Name If Available
Getting personal with your customers is a great way to not make it feel like you’re trying to advertise to them. If you have their name on file and they’ve opted in to the program, be sure to start the message off with their name.
If you have the sales data, let them know that their favorite product is on sale or ask if they might be running low.
4. Don’t Overdo It
Don’t get too intrusive with your SMS messages.
Don’t send out messages that are overly long. This can deter people from reading. If their device doesn’t support messages longer than 160 characters, this can lead to multiple messages, which can seem unappealing.
5. Keep It During Business Hours
You don’t want to send an SMS message in the middle of the night. Keep the messages during business hours and time the message effectively.
If you run a retail store, you can send a message at 4:00 p.m. before everyone gets off work as a reminder that they need to stop in. A restaurant can send one around lunchtime to get hungry workers into the building.
Use These Bulk SMS Tips To Get Your Customers To Return
By using these bulk SMS tips, you’ll get returning customers to remember that your company exists and momentarily increase sales. Try to limit the number of text messages you send a week, as customers might start to consider them spam if they become too frequent.
If you want to learn more about how to utilize tech to increase your customer conversions, then be sure to check out the rest of the blog. Do you know a business owner? Send this article to them so they can see how SMS messaging can help them!