You’ve been working tirelessly on building clients for your insurance agency, but you’re finding it harder than ever to attract new clients. What’s wrong?
For many agencies, they’re making the mistake of using outdated marketing tactics. To grow your business in 2021, you need to use the right promotional strategies.
To learn more, keep reading to find ten insurance marketing ideas for 2021 that can help your business grow.
1. Focus on Local SEO
When it comes to life insurance marketing, your agency is sure to want to attract local customers. How do you do this? With local SEO!
Mastering local SEO is one of the best ways to ensure local customers find you. SEO, or search engine optimization, is a series of best practices that can help your website rank highly on Google.
Local SEO involves using local keywords, such as the name of your town, to help those around you find your agency.
2. Embrace Social Media
One of the best marketing ideas for insurance agents is to make yourself known on social media—especially Facebook.
More and more, customers are looking to social media to see if a business has a page—it can add legitimacy to your business. It’s also a fantastic way to share your latest news and updates, talk with clients, and share photos.
You can also run targeted advertising campaigns, specifically focusing on the demographics and locations that you want to attract to your business.
3. Consider Lead Generation
For insurance agencies, Medicare lead generation can be a fantastic way to reach warm leads—learn more from this article.
You can do this effectively through paid advertising campaigns, but social media and website ad campaigns can work well too.
4. Sponsor a Community Event
A fantastic way to get noticed in your town is to support or sponsor a local event in the community. For example, if you can sponsor a local Little League team, you might be able to place your agency’s name on the player’s jerseys—a fantastic way to reach the parents.
Or, think about setting up a stall at a community fair day, placing an ad in high school yearbooks, or making a donation to a local charity. These will help you attract notice, but they’re also a kind and generous way to support your community.
5. Host a Free Webinar
2021 is all about video conferencing, so one great marketing technique is to host a free webinar. It can be about something specific to your agency, providing information and advice to people in need of information.
The attendees are sure to appreciate the free information, but you’ll also win as well. Hosting the webinar builds brand awareness, credibility, and helps you collect potential clients’ email addresses—warm leads.
6. Start a Newsletter
An email newsletter is a helpful marketing technique. It lets you share the latest news and information with current clients but is also beneficial for sharing promotions, which can help bring in new clients.
Encourage customers or website visitors to subscribe to your newsletter, as it’s an easy way for them to keep in touch with you and learn more about your business.
It’s a powerful marketing tool, so create an account with a tool like Mailerlite or Mailchimp to help you manage your mailing lists and create email marketing campaigns.
7. Build Backlinks to Your Website
For your insurance agency’s website to grow, you need to rank highly on search engines. One key component of SEO is backlinks to your website, so try to build quality backlinks.
Backlinks are a link from an external website, linking back to your own. They’re an indicator to Google that your website is important, but they can also help your website get noticed by new customers.
You can build backlinks through guest posting, working with digital marketing agencies, and writing quality content that other websites will want to link to.
8. Encourage Clients to Leave Reviews
Don’t underestimate the importance of reviews of your insurance agency! Customers almost always search for reviews before purchasing a new business or service.
It can help your business allow reviews on your website, social media accounts, and third-party review sites like Yelp.
9. Improve Your Website Speed
Another critical aspect of marketing is website speed. It improves your SEO, as site speed is a ranking factor in Google, but it also enhances user experience.
If your website is slow to load, there’s a good chance potential customers will give up and click back to the search results, buying insurance from your competitor instead.
10. Network Often
Networking is always going to be important for marketing since you never know who you’re going to meet. Attend as many networking events as you can—conferences, local business nights, or other seminars.
Always bring along your business card, as everyone needs insurance, so a friendly conversation can be enough to convince someone to check out your agency.
Use These Insurance Marketing Ideas to Improve Your Business
If your agency can use a boost, these insurance marketing ideas can help. There’s plenty of competition, so you need to give your business an advantage in 2021 by mastering digital marketing.
Use the tips above to develop a digital marketing strategy for your agency, outlining the actions you’ll take to grow your business. It might take some patience, as it takes time to see results, but these tips are sure to help your business grow!
Did you find this article helpful? If so, keep reading to discover more informative tips.