20% of small businesses fail within their first year of operation. Are you a small business owner trying to take your business to the next level? It’s hard to make it as a small business.
How can you increase your chances of success?
Having a good SEO strategy is one way to make sure that you can stay on top. SEO is part of your overall digital marketing strategy, meaning that it helps to bring new customers in by boosting your business up the search engine rankings.
Are you aware of the benefits of local SEO specifically? Keep reading to learn all about them.
1. Gain New and Repeat Customers
When you’re easier to find on a local search engine, your customers will know who and where you are. They’ll be able to find your location, and as long as they have a good experience, they’re likely to come back.
If you provide great customer service or products, they may also encourage friends and family to visit or write good reviews. Reviews from locals tend to carry more weight.
You’ll also get customers who are new in town or who are from out of the area. When you arrive at a new place, you don’t know where anything is or what businesses you should try out. Boosting your local SEO puts you directly in the line of vision of people who aren’t used to the area.Â
2. Compete With Other Locals
Your direct competition comes in the form of other local businesses within your niche. For example, if you operate a brewery, you’re likely fighting against a dozen or more other breweries in your city.
When you focus on local SEO, you ensure that your business comes up on the first page. This gives you a greater chance of pulling customers to your business rather than one of your competitors.
Use a good SEO agency, like this company, to give you a competitive edge.
3. Network With Other Locals
So, what about businesses outside of your niche?
When you develop a good local SEO strategy, you can network with other businesses in the area so you’re able to help each other. You may exchange backlinks or social media promotions, or help each other get featured in local directories.
Not everyone is your competition. Having another business on your side strengthens both of you.
4. Get Prepared Customers
How disappointing is it when a customer comes in and leaves without using your services? What about when they have a hard time figuring out exactly what they’re looking for?
While this is normal, you can avoid this by using a good local SEO strategy, so customers don’t have to venture in out of curiosity.
When they look up your business beforehand, either while they’re on other outings and see your location, or while they’re at home looking for a specific service, they’ll already know what to expect.
Using the brewery example again, if you have a list of your beers on tap on your website and that website is easily accessible, your customers will already be prepared to make a purchase instead of struggling to find what they want.
Utilize These Benefits of Local SEO
Taking advantage of the benefits of local SEO will boost your business big time. Get to the top of search engine results, and compete with other local businesses by focusing on local marketing. You’ll see the difference in customers and revenue in no time.
Are you looking for more helpful digital marketing advice? Check out the other articles on our site!