With more than 5 billion internet users worldwide, it is more important than ever to have beautiful and highly functional web design.
A business that can’t make a great first impression on the web is a business that most consumers will not trust – no matter how great that company is.
Even with excellent website design, studies show that consumers’ attention will change within a second, and they will leave your webpage within 10 seconds if nothing appears.
So, read on and learn more about what is the difference between UI and UX. The actual nuts and bolts behind why a website performs at the top or the bottom.
What Is the Difference Between UI and UX?
Often, the terms UI and UX are used without distinction between the two. However, this would be untrue; both UI and UX are distinct fields of knowledge.
User experience (UX) works to enhance the end-users interaction with a product’s accessibility and usability. UX designers focus on creating a non-obtrusive relationship between the end-user and the product.
While user interface (UI) focuses on how the product appears visually to the end-user. UI designers focus on creating a non-obtrusive visual experience for the end-user.
What Is User Interface (UI)?
Website design for business has a 75% influence on a website’s credibility. This is where a user interface designer comes into play by improving the direct interaction that a consumer will have through a device or application. This could be a computer, appliance, mobile smartphone, or another electronic device.
When you are viewing UI information, the outputs you see will often include:
- Additional windows that display information outside of the main screen of a device
- Special menus for navigating and selecting information
- Unique icons or images for communicating a component or action on the screen
- Precise widgets for consumers to input information such as text for search or view information such as a progress bar
A UI designer works mainly with aesthetics that guide the user’s eye through a website or application through clean composition. They use grids, spacing, typography, color, visual hierarchy, and more to help your customers have a great online experience.
Companies such as optuno.com can help in determining the effectiveness of UI for your business website experience.
What Is User Experience (UX)?
With a 20% increase in page loading times, visitors to your website will view 20% fewer pages. Therefore, the UX professional is focused on all aspects of the consumer’s interaction with your company, services, and products.
They are concerned with a number of different elements including interaction design, product usability, content strategy, visual design, and information architecture.
The UX designer may be involved in any one of these professions:
- Product Design
- Content Specialist
- UX Engineer
- Product Designer
- UX Designer
Oftentimes a UX designer is going to specialize in a number of these areas of expertise or niches. However, no matter which one they do specialize in, they are design thinkers by trade and know-how to bring your product or service to life.
Is Your Business Suffering Due to Bad Web Design?
Now that you understand the importance of what is the difference between UI and UX, take a look at your business website. Could it use improvement?
If so, don’t be afraid to reach out to any of several reputable web design professionals. They exist for a reason: to help polish up the face of your business online.
If you found this article helpful, then head over to the digital marketing section of our blog to learn more helpful tips for your business!