The cut-throat business landscape of today has companies at wits’ end looking for ways to edge out the competition. Nowadays, having a website or social media profile isn’t enough to get you the sale conversions you want. If you want to up the ante, you’ll have to think outside the box.
Video brochures are a great place to start and are among the most effective ways to get your message across to potential customers. Not many people know about video brochures, so what is a video brochure?
It’s an excellent question, and all the answers you need are right here. Keep reading to learn more.
What Is a Video Brochure?
Video brochures have been around for quite some time now but saw a huge comeback in early 2020. These days you can find video brochures for sales, fundraising, education, training, and recruiting. Companies have registered great results with video brochures, but not a lot of people know about them. Not only Vide brochure, every business step is now associated with a video testimonial, in this fast moving world, Live video monitoring Modesto is a need of the time for business houses.
A video brochure is a card-based product that contains a TFT or LCD screen. They also have a sound chip and SD/USB storage to hold video content. The moment you open a video brochure, a video will play along with the sound. It’s an intuitive way to tell your clients or customers more about your company, product, or service.
You can think of video brochures as interactive pages that businesses use to effectively drive their bottom line and communicate their message. It’s arguably one of the most engaging marketing techniques that businesses can utilize.
A video brochure is also known as a video booklet or a video brochure card in some spheres.
What Sizes Do Video Brochures Come In?
Video brochures come in various sizes, depending on your organization’s needs. The most common screen sizes are 2.4, 4, 4.3, 5, and 7 inches. On the higher end of the spectrum, we have screen sizes of up to 10 inches.
These screen sizes are measured the same way you would measure a TV screen; diagonally from corner to corner. The size of the screen goes hand-in-hand with the size of the brochure. You can’t fit a 10-inch card in an A4 card, so screen size is something you must keep in mind during the design phase.
How Do Video Brochures Play?
Auto playing in video brochures is achieved in a couple of ways. Here’s how the technology behind the video brochure auto play.
Magnetic seal activation: Once your break the magnetic seal, the video starts playing.
Light sensor activation: When you open the brochure, a light source triggers the light sensor, and the video starts playing.
Motion sensor activation: A motion sensor inside the brochure senses motion and beings to play.
Why Your Business Should Embrace Video Brochures
Video brochures are immensely beneficial for all kinds of businesses to help them achieve their bottom line. Here are a few benefits of video brochures.
1. They Are a Powerful Marketing Tool
Internet video marketing has taken the marketing world by storm and redefined digital marketing. Digital brochures provide an ideal platform to “host” your marketing videos. That way, you use the videos to share information, launch products, and generate leads.
Integrate video brochures into your video marketing strategy to take it to the next level. You can then showcase your products and services to expand your reach. Plus, video brochures have an air of sophistication, which is a great bonus.
2. Easier to Track and Distribute
The only way to gauge the effectiveness of your marketing campaigns is through consistent tracking. This can be very hard to achieve without solid metrics for tracking your marketing endeavors. Since video brochures are physical objects, you can track and distribute your marketing activities effectively.
For instance, you can choose to send your brochures to a particular region for a given period. You then monitor any rise or decline of purchases to estimate the effectiveness of the campaign. You can do the same for another region and see how it pans out.
The pandemic has been very tough for businesses worldwide. However, video brochures give a rare opportunity to sidestep certain hurdles that come with the pandemic. By sending these brochures to prospective customers, you can hobble over the conventional digital marketing mess and reach your audience in a special way.
Still not convinced? Then maybe you need to read up on the reasons to use video mailers during quarantine. See for yourself how mailing video brochures can give you an edge over your competitors.
3. Versatile and Flexible
One advantage video brochures have over print media is their versatility and flexibility. The problem with print media is once you send it out, there’s no way of recalling it. That means if you made a mistake or have any sudden changes, you’ll have to send out a fresh batch explaining the situation.
This can be a huge inconvenience and might make you drift behind your rivals. With video brochures, you can change your message in real-time and keep our target up-to-date on any new developments. You don’t have to print any new material, which may cost you a bundle.
Video brochures are a one-time marketing investment that you’ll use for years to come. You can restyle your videos to match the current trends and further your engagement. A standard video brochure lasts for about 80 minutes, but you can recharge it by plugging it into a wall socket.
Video Brochures Are Handy
You should answer, “What is a video brochure?” without flinching now that you have the above information. Video brochure prices vary, but whatever you spend on them is likely to have great returns on investment. Give video brochures a whirl today and watch them work magic on your business.
We hope you’re now ready to venture into video brochures as a marketing method. Remember to keep reading our posts for more tips and guides.