Are you ready to freshen up your website in order to rank higher in search engine results pages? SEO is a never-ending process of tweaking your websites as well as creating quality content in order to please the algorithm.
As the years progress, the Google algorithm is becoming more and more sophisticated. This is in order to give users the best experience when they’re searching for certain keywords. For this reason, you need to be up-to-date on the latest SEO trends in order to keep your edge.
Read on to learn all about the top digital marketing trends for 2021 to get your SEO off the ground!
Mobile-First Indexing
When it comes to your digital marketing strategy, you have to start with mobile. Mobile usage is increasing exponentially. According to Statista, 53 percent of web traffic around the world comes from mobile devices. For this reason, brand owners and web designers need to be more aware of mobile-first indexing from Google.
What is mobile-first indexing? The desktop version of your website is less important. Google is prioritizing the mobile version for indexing and ranking on search engine results pages (SERPs). For this reason, there needs to be even more of a focus on responsive design. Websites can look and function the same no matter what device you’re using.
Satisfying User-Intent
We talked about Google’s increasingly sophisticated algorithms. This gives users a better search experience. Satisfying user-intent is their priority, and web designers need to pay attention to this as well.
Designers need to pay more attention to the customer journey and their end goal. Once they identify the user’s intent, they need to provide them with quality content. Even more, the content needs to be delivered as fast as possible. The user shouldn’t have to click on multiple web pages until they find the answer to their problem.
This can be done by decreasing the load pages of websites. There also needs to be copy and content that focuses on the user’s needs instead of sales copy that focuses on features rather than benefits.
Fraggles
Google Fraggles come from the words “fragments” and “handles” blended together. This is when someone conducts a Google search on their mobile device. The search engine results will show subsections under a web result that the user can click on.
This will take them directly to a section of a web page where they can find their answer instead of the top of the web page. The scrolling behavior to a specific search result on a web page is far different than normal search results, and it’s becoming more common with the proliferation of mobile devices.
The reason why this is so important is that it’s beginning to change the way pages are structured. Instead of several sub-pages of content, websites are beginning to use longer pages with more content.
However, it’s important that the content is structured clearly with headings, bullet points, and more. There also needs to be an emphasis on easy-to-understand, natural language.
More Long-Form Content
In order to compete with each other, more and more blogs are posting long-form content that is around 2000 to 2500 words long. The reason for this is because this content is starting to outrank blog articles that are 1000 to 1500 words long. This may be because more people are used to scrolling down on their mobile devices instead of switching to another page.
Users are also craving more genuine, authentic content that adds value to their lives. Long-form content tends to address topics in a more detailed manner without making users click on another link or conduct another web search. If you’re aware of a user’s intent and the problem they need solving, create content that’s longer and addresses all of their concerns on the same page.
Brand Optimization
As you work on improving your SEO on your website, it’s important to remember that this isn’t the only thing you need to do. Besides the keywords a person is using, Google is aware of their location as well as their intent depending on the words they use. This means that you also need to work on things adjacent to SEO, such as creating a Google My Business page and claiming your knowledge panel.
You’ll also want to continue creating backlinks in order to build your site’s authority. Marketing agencies like Tilladelse Marketing Agency are able to get you started with your brand optimization and identity from the ground floor.
Keyword Research
Keyword research is still as important as ever before as the digital landscape becomes even more competitive. Because of this, there’s a continuing emphasis on long-tail keywords. These keywords typically contain more than one or two words and are highly specific depending on your location, niche, or user’s intent.
For this reason, brands need to make a special emphasis on investigating a user’s intent when they search for a keyword before they utilize it. With the right research, a good long-tail keyword that only has ten searches per month can still generate enough revenue for your company if your target audience is using it!
Digital Marketing in 2021: Follow the Trends
If you want to work on your SEO and digital marketing strategy, you need to start by paying attention to the trends. You’ll be able to learn where you should put the majority of your energies. Since there’s such an emphasis on mobile devices and usage, focus on creating a responsive website first with fast loading speeds.
Once this is complete, work on creating highly useful content that’s able to cater to a user’s intent. You can discover intent by paying attention to your website’s statistics as well as the customer journey. As more and more find your website helpful and easy to use, you’ll rank higher on SERPs.
Ready for more tips to boost your web SEO? Keep reading our blog for more tips and tricks!