Are you a good salesman or woman, but have hit a plateau when it comes to meeting your goals? If you’re in need of fresh sales strategies to help you hit your numbers and improve your KPIs, look no further.
Here are 7 effective sales strategies to get you out of your sales slump.
1. Give a Demo
It’s scientifically proven, people like things when they’re free. So, if you haven’t tried giving a demo of your product or offering a free trial yet–now is the time.
If your product or service is quality, your customers will be more likely to pay to keep it once they’ve had a taste.
2. Sell a Story
When customers connect personally with your brand or product, they are more loyal.
So, tell a story. Why is your product or service meaningful to you or to potential customers? One of the best sales tactics out there is to find a way to sell to customers’ emotions.
3. Find a Niche
Sometimes sales suffer when salesmen are casting too wide a net. Consider narrowing your search and finding a smaller niche to target.
You will get more bites when your product and pitches are tailored to a specific need or audience.
4. Begin with the End in Mind
If your sales strategies are non-existent, you’ve got a problem. It may seem obvious to the seasoned salesman, but setting specific KPIs before you set out to sell, is vital to success.
Know your goals first. Then, go after them.
5. Learn from a Pro
Sales training speakers can help you and your team improve your pitch skills. Taking the right course can teach you how to better engage with customers.
The right coach will teach you to speak in a way that will motivate your customers to action.
6. Research Your Customer
You may think you know your target audience when selling. But even the best salesmen need to regularly reacquaint themselves with their target market.
If it’s been a while since you did some market research or looked at your customer demographics, get digging. The more you know about your ideal customer, the better you can tailor your sales strategies to them.
7. Nurture Genuine Relationships
If your customer or client knows you only speak with them when it’s time to hit your monthly quota, they may begin to resent your interactions.
Where possible and appropriate, work on building genuine relationships with your clients. Find ways to communicate or reach out when you don’t necessarily want to pitch them a new product.
Keep track of appropriate personal details they may share. Things like:
- Their birthday
- Their favorite candy
- Their preferred method of communication (i.e. email, text, phone calls)
When you can show your customers that you care about them as a person, they are more apt to care to do business with you.
More Effective Sales Strategies
Know your customer, branch out of the normal sales strategies, and learn new skills. Each of these steps will open the door to greater sales success.
For more helpful marketing tips and how-tos, browse the digital marketing portion of our blog.