7 Tips on Building Social Media Strategies for Small Businesses

Almost 4 billion people use social media worldwide.

If you want to advertise your company or your products, you need to be on every social media platform you can!

It’s not all about just being on social media, you have to continue building social media strategies day in and day out.

Keep reading to learn all the social media strategies you should know to promote your company!

1. Set Your Goals

Deciding that you want to have 10,000 followers on your Instagram account by the end of the year is an ambitious goal. It could be attainable, but do you know how you are going to get there?

You need to set S.M.A.R.T. goals if you want to obtain the goals you set. This stands for:

  • Specific
  • Measurable
  • Actionable
  • Realistic
  • Time-bound

When you choose to set a S.M.A.R.T. goal, you are setting yourself up for success. Instead of stating that you want 10,000 followers by the end of the year, you can chunk it down. You want to gain around 800 followers per month.

You can then measure out the goal at a more reasonable and timely pace to reach the end goal of 10,000 followers by the end of the year.

2. Figure Out Your Target Audience

Posting great content is great. But who is your great content speaking to? You have to choose who you want to reach with your posts.

For example, if you are a beauty company, your target audience may be teenage girls who come from middle-class backgrounds and mostly live in urban areas.

If you are a luxury travel company, you may target adults between the ages of 30-60 who love to travel the world and explore. You wouldn’t want to target people who don’t like travel, don’t have the money, or are too old to travel.

You want to speak to who will be buying your product or service.

3. Build Relationships

It’s no secret that you trust people you know better than those you don’t know. The same works for companies that are trying to provide you with something.

If you want more customers, or want a customer to continue coming back, you have to gain their trust and loyalty. To do that, you need to build relationships.

Engaging through social media and creating a community is one way to build relationships. With regular social media posts, you can respond to comments and direct messages. You can also host giveaways and answer your followers’ questions on your stories.

Whatever way you decide to create a community is up to you! But building one is key to social media marketing.

4. Provide Value

It’s not easy to post consistent content that provides value. Yet if you don’t, you’ll lose some of your audience.

Your audience is there because you provide something for them. Whether that’s humor, advice, or something visually appealing, you need to provide value in some way or another.

One of the best ways to provide value on social media is through captions. You can make top ten lists of places to visit, inspire and motivate people, share recipes, or tell a funny story.

The more value you provide, the more people will continue to come back for more. That’s not all, though! If you provide value, people will engage with your content more, which actually can grow your following even further.

5. Be Consistent

One of the most important parts of using social media marketing is making sure you are staying consistent with your posts and stories.

Being consistent may look different to everyone. You can choose to post 2 times a week and keep to that schedule, or you may post every day.

Whichever you decide to do, using social media planning apps can help you maintain a consistent schedule. With automated social media posting, you won’t have to worry about what you’re doing during the day – it’ll automatically post for you!

6. Track Analytics

If you are trying to advertise and grow your product or company through social media, you have to understand what types of posts are working and which are not.

Having a business profile on Instagram or Facebook allows you to see your analytics and how each post is performing. Because they are different social media platforms, you’ll have to understand the different features in order to fully track the analytics.

On Instagram’s business profiles, you can track likes, comments, shares, and saves. You can also see how many of those people who engaged were from your followers or found you through hashtags you used.

No matter which platforms you decide to use, you should always analyze how your photos and videos are doing to decide if you need to change anything about your social media marketing strategy.

7. Diversify Your Social Media Platforms

In today’s world, there are multiple social media platforms that you should be on.

You should also make sure you are keeping up with newer platforms that come out, following trends happening in the social media world.

With new platforms like TikTok and Clubhouse, you should invest your time in learning about each one and how to market on all of them. The more platforms you market on, the better outcomes you will have.

Ready to Start Building Social Media Strategies?

Hopefully, after reading these tips, you feel well-equipped to dive right into building social media strategies online!

If you found this article helpful, be sure to check out other articles from our website. If you loved this article, you’ll probably also love the tech and digital marketing sections on the blog!


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