About 96% of the people who visit your website aren’t ready to make a purchase or invest. About 74% of companies say converting leads is their top priority.
Meanwhile, 65% of businesses struggle to generate leads and website traffic.
As a local real estate investor, you need a plan to draw in clients. Without a marketing or advertising strategy, you could struggle.
Otherwise, other real estate investors could take the lead.
Here are 11 marketing and advertising tips that can help. With these tips, you can stand out from competitors and set your business up for success.
Discover how to market your property management business with these tips today.
1. Build Your Brand
About 90% of customers expect brands to remain consistent across all platforms. Meanwhile, it only takes seven seconds for someone to form an impression of your brand.
It also takes over five tries before you start building brand awareness. If you want people to remember who you are, consistency is key. Otherwise, you’ll never build brand awareness or recognition.
Before you use the rest of these advertising and marketing tips, take the time to build your brand.
Your real estate investor brand includes your:
- Vision statement
- Mission statement
- Color palette
- Font styles
- Imagery styles
Once you establish your brand guidelines, use them across the rest of these tips. Make sure to keep your brand consistent.
You’ll have an easier time if people can remember who you are.
Consider developing your personal brand, too. A personal brand can help you appear as a credible thought leader in the industry. Establishing your credibility could foster brand trust and loyalty.
If clients trust you, they’ll choose you over any other local real estate investor.
2. Research Your Audience
Before you can start marketing, you need to know who your clients are. Otherwise, your marketing messages won’t appeal to their needs and interests. Instead, you can personalize your content to connect with your ideal customers.
Determine who your customers are based on demographics and psychographics like:
- Household income
- Marital status
- Buying behaviors
- Pain points
The more you understand your clients, the more likely you can connect with them through your marketing.
What keywords do they use to find a local real estate investor? Gather keyword research using tools like:
- Answer the Public
- Google Trends
- Keyword Planner
Find long-tail keywords (that contain four or more words). Look for keywords posed as questions, too.
You can use your keyword research when developing content for your blog. Then, you can show clients you’re able to answer their questions.
They’ll see your real estate investing expertise and choose you above anyone else.
3. Check Out the Competition
As you continue gathering research, consider researching your competitors, too. You can learn from their successes and mistakes.
Check out the competition’s website, marketing materials, and social media accounts.
Look at the messaging they use. Consider the design elements they’ve used as well.
Make sure your branding differentiates you from other local real estate investors. Otherwise, you’ll struggle to stand out from the crowd.
While looking at their social media, study:
- The type of posts they create (still images, animations, videos, Reels, Stories, etc.)
- How often they post
- The hashtags they use
- Which posts get the most engagement (likes, reshares, comments, etc.)
Look at the opportunities they’re neglecting or trends they’re failing to follow.
When developing your own real estate investor marketing strategy, don’t copy the competition. Instead, use this information to make sure your strategy is unique.
4. Update Your Website
Now that you have the research you need, you can start building your marketing strategy.
First, take the time to update your website. A slow, outdated website could scare away potential clients. In fact, people who have a negative experience on your mobile site are 62% less likely to make a future purchase.
Even a one-second delay in load times can impact mobile conversions by 20%.
Instead, make sure your website is:
- Secure (using an SSL certificate)
First, organize the pages in your navigation bar. Make sure your content is easy to find. Add an eye-catching call to action button to the navigation, too.
Make sure your site is optimized for conversions. Add multiple conversion opportunities
Consider working with an experienced web design and development agency. They’ll make sure your site offers a positive user experience. Updating your website will benefit the rest of your marketing strategy.
5. Start Creating Content
Once you update your website, start creating fresh content. Fresh website content will help you draw people to your site. You’ll also need content for your search engine optimization (SEO) and social media strategies.
Use your keyword research to determine what questions your clients are asking. Then, create posts that answer those questions. Use content marketing to demonstrate your expertise, authority, and trustworthiness (EAT).
Try creating different posts, including:
- Videos (company culture, vlog, Q&A, testimonial, etc.)
Once you create content for your blog, you can get optimized.
6. Use Search Engine Optimization
Search engine optimization (SEO) will help your website rank higher on search engines like Bing and Google. When someone searches for a local real estate investor, your website could appear.
In fact, 68% of all online activities start with a search engine. SEO can drive 1,000% more traffic than social media, too.
Meanwhile, SEO leads have a 14.6% close rate as well.
Use your keyword research to start creating posts. Then, optimize each post for a single focus keyword. Sprinkle secondary keywords into your content as well.
The focus keyword should appear in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image alt text
- Image file name
- Meta description
Consider working with an experienced SEO agency. They can help you develop a strong real estate investing SEO strategy.
Otherwise, update your Google My Business (GMB) listing. Your GMB listing will help potential clients find you online.
7. Try Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is an effective way to boost awareness, website traffic, and leads. You can create eye-catching visual ads and engaging text ads. Your ads will appear on Google, social media, or other sites.
Each time someone searches for a local real estate investor, your ads could appear.
Use your branding to help your visual ads stand out. Then, direct consumers to a landing page on your site. Use engaging language to encourage them to contact you.
PPC advertising can get costly if you lack experience. Consider using this Online Advertising Academy to develop an effective strategy.
8. Keep Emailing
Email marketing will help you nurture the leads you gather. First, make sure there’s a lead magnet on your website. For example, you can offer an eBook about local real estate investing.
Encourage people to provide their email to receive the eBook. You can also encourage people to subscribe to your newsletter.
Then, create an automated email drip campaign. Keep informing and engaging your subscribers.
Add a compelling call to action to each email encouraging people to contact you. They can reach out for more information or help.
You can become their go-to source of information.
9. Stay Social
Once you start creating content for your website, share it online! Reformat your posts for social media. Add a call to action or open-ended question to your posts to encourage engagement.
As people start commenting, comment back. Show them you can help with their real estate investing. Answer their questions as often as you can.
Consider using Instagram Stories to create live Q&A video sessions, too. You can engage and help potential clients in real-time.
10. Gather Reviews
As you start working with real estate clients, ask them to post their reviews online. For example, they can leave a review on your GMB listing. Reviews will help you build your credibility.
Future clients will have an easier time trusting you after reading reviews from your previous clients.
Use a website plugin to push the reviews to your website, too.
Make sure to keep generating reviews. Otherwise, it might look like you haven’t helped a client in a while.
11. Analyze and Optimize
Once you start using these real estate investor marketing tips, review your data. Check the progress of your campaigns. Where do your advertising and marketing strategies fall flat?
Where are you generating the most leads?
You can use your data to make more informed decisions in the future. For example, maybe you need to change your messaging. Perhaps you generate the most leads through SEO and PPC.
In that case, you can spend more time and energy on those campaigns.
Optimizing your campaigns will ensure you’re making the most of your budget, too.
Set for Success: 11 Advertising Tips for Every Local Real Estate Investor
Advertising as a local real estate investor doesn’t have to feel like a challenge. Instead, give these 11 tips a try. With these tips, you can stand out from other real estate investors.
You can boost your brand, draw new clients, and give your business a boost!
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