Email Marketing Automation 101: What Is It and Why Does It Matter?

There’s no denying how powerful email marketing can be for business. Heck, in the B2B world, almost 60% of marketers list it as their best revenue-generation channel!

The downside?

Writing, sending, tracking, and responding to emails the old-fashioned way is a huge drain on resources. That’s where email marketing automation comes into play.

Want to find out all about it? Check out this basic guide to email automation and learn everything you need to know.

What Is Email Marketing Automation?

Email automation involves sending relevant, personalized messages to your email list at the perfect moment. It simplifies the entire process from writing the copy and segmenting your email list to tracking open rates and sending follow-ups.

In general, email automation works in relation to action or timing.

For example, when Sandra from Kentucky signs up to your newsletter, she’ll receive an instant email thanking her for subscribing. Then, a week later, she’ll receive a follow-up message with useful information that relates to her specific interests.

And you had nothing to do with it! Sandra’s enjoying the campaign you created weeks ago, which is now running on auto-pilot and letting you get on with other tasks.

Many email marketing automation software programs exist nowadays, including Mailchimp, HubSpot Email Marketing, and Ivanti. Each one has its pros and cons, so it’s up to you to pick the best option for your business! You can read more about Ivanti Heat here.

Why Does It Matter?

How does email marketing automation benefit your business? Why should you automate this key process instead of doing it manually? Check out these two primary benefits of email marketing automation for answers!

Time Savings

Does anybody on your team really have the time or inclination to conduct thorough email marketing campaigns manually? We’re guessing the answer’s a resounding “no”! After all, business owners and marketing teams are busy enough as it is!

Email marketing can play a key role in your growth. But why invest manpower into something you can do both quicker and better with software?

Automation frees up resources. All of a sudden, you have clever digital tools to distribute promotional emails, deliver auto-responses, and cultivate trust with your audience. You can sit back and relax while the robots do the work.

Financial Savings

High-quality email automation software isn’t cheap. Yet it’s a definite investment!

Not only can those emails drive sales on auto-pilot, but they also free up your team’s time, right? The opportunity cost of manual email marketing disappears as a result. Your employees (and you) can return to their primary roles and more important revenue-generating tasks.

Time to Leverage Automated Emails

Are you thinking of investing in email marketing automation for your business? Well, we don’t blame you! In a competitive world, automating this crucial yet effortful task can give you an almighty edge that helps you grow.

With any luck, the information in this post will have shed light on what’s involved and how it helps. Browse our blog for more information on similar marketing subjects now!



LEAVE A REPLY

Please enter your comment!
Please enter your name here