Are you a new business with little market share? Looking to increase brand awareness of your products and services?
Tracking brand awareness is one of the most effective ways of establishing whether your marketing campaign is working or not. Read on to find out how to measure brand awareness in five easy steps.
Track your Social Media Engagement
One of the most accurate metrics for brand awareness is social media reach. You should monitor how many people view, like, share, or retweet your Facebook and Twitter posts. This will give you an idea of how well-known your brand is.
You can also shape your social media marketing strategy by monitoring audience engagement patterns. For instance, if the audience seems to share or retweet a certain type of content more, you should deliver more of such content. Remember, the more your content is shared, the more the number of people that are aware of your brand or business.
Track your Mentions using Google Trends
Google Trends is a tool that keeps track of mentions of your brand products or company name in online spaces. Therefore, you can leverage it to find out how many people are commenting or talking about your brand in social media platforms and website/blog publications.
Undertake a Brand Awareness Survey
Undertaking a survey is one of the most traditional methods of tracking brand awareness. Yet, it still works in today’s digital environment. You can simply create a survey targeted at establishing what percentage of a certain demographic is aware of your brand.
These surveys can be carried out either offline or online, depending on your target demographic. Remember, for a survey to be considered a good measure of brand awareness, you should only send out the survey questionnaires to your target audience.
You can then study the survey results and create a brand awareness campaign that will help you build brand awareness. If you need help with your brand awareness campaign, look no further than brand ambassador agencies.
Monitor your Branded Search Volume
Branded search volume is the number of times search engine users directly type in your brand product or name in the search bar. One of the most common tools for tracking this metric is Google Analytics.
Search data is considered a more accurate metric for brand awareness, as compared to website traffic data. If someone directly searches for your brand, it means that they know who you are and are probably interested in what you offer.
Monitor your Referral Traffic
You can also get an accurate measure of your brand awareness by tracking your referral links. The fact that other social media pages, brands, blogs, and websites know your brand and are willing to share it with their own audiences tells a lot.
You can monitor your referral traffic using Google Analytics. Ideally, you want to keep an eye on the links that generate genuine traffic, not the ones with high bounce rates.
How To Measure Brand awareness like a pro
Whenever business owners google ‘How to measure brand awareness’, they’re usually looking for a single, formidable brand awareness strategy. However, this isn’t the right approach. Ideally, you should combine the different brand awareness metrics to get a clearer picture of how well-known your brand is.
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