It is important to create a website that actually serves its purpose. There are a lot of websites out there that are not responsive, lacking important content, outdated, and irrelevant. If you are building a website you want your users to benefit from it because at the same time you are also benefiting from it. Consumers are drawn to brands that they have knowledge about and if your website can give that you will garner more customers and clients.
If you are thinking of building a website or if you want to elevate the website you already have here are the important things that you have to take into consideration:
- Establish the purpose and the goal of your website.
A website can have multiple functions and uses. You need to know what it is you want to gain from having a website so that you can create it specifically for that purpose. This is an essential step before proceeding to any technical and design aspect in website creation.
This is also a good time to think about your audience, also known as your target market. You want your design to speak to your audience. Creating a website that is tailored to what your audience might like is a good place to start when designing a website. You want the website to meet their needs. A website for teens would look different from a website that is designed to cater to older people.
- Web Design and Layout
UI and UX design has a great impact because it affects the way people respond to the website. UI is the aesthetic aspect of the website and UX deals with the flow and responsiveness of the website. A great UI and UX design affects the user’s experience positively. A website that ties the UI and UX perfectly has a smooth flow and is easy to navigate.
- Typography and Color
These are major elements in design and it is part of the UI aspect in web design. Using the right typography and color palette is essential in making sure that the design of the website reflects the brand identity of the company or business.
- Site Performance
This is important in the user experience and this is part of the UX aspect in web design. Remember, good design makes sense. This means, the functions are intuitive and the flow of the website is smart and reasonable. The website should not be complicated. It has to be simple and easy to use so that anyone and everyone can use it.
- Content
A well made website is nothing without all the necessary content. You want your website to have all the information you want your customers or clients to have. It defeats the purpose if it is not actually useful. Put yourself in the shoes of the user and think about the things they would want to find on the website.
A great way to test the usefulness and effectiveness of your website is to conduct a user testing. This can help you make necessary adjustments needed.
Following the guide above will greatly help you in making the perfect website for your business or company.