LinkedIn has become the leading platform for employers and employees alike, with new business opportunities arising each and every day. Video content has been one of the main ways of engaging your audience and boosting your online marketing success, but its effectiveness has declined in recent years. Fortunately, you can boost it back up with one simple addition – subtitles.
People are visual creatures, which means that a lot more information is retained if it’s both heard and in the case of dialog, read. Subtitles help spark the viewer’s interest, while also keeping them engaged throughout the whole video. Furthermore, your content can also be marketed to those with hearing impairments, which is bound to increase your views in the long run. The following four steps will show you the most efficient way to add subtitles to your videos without taking more than a couple of minutes of your time.
1. Find a Reliable Transcription Service
It’s in your best interest to save as much money as you can while getting the quickest results, which means that manual transcription is out of the question. Instead, automated transcription services can provide accurate textual equivalents in just a fraction of the time. There are a couple of highly reputable ones out there, but arguably the most efficient out of all of them is none other than Audext.
Why It’s Different
Due to its advanced AI algorithms which are 200 times faster than average, you won’t have to worry about lagging behind on subtitles. With LinkedIn’s video length limitation of just 10 minutes, you’ll be able to get a transcribed version almost immediately. Since the whole process is fully automated and doesn’t require any human interaction, you can be certain that none of your content will be compromised. In addition, most of the other services keep the uploaded files for longer periods of time even after they’ve been transcribed, which leaves them vulnerable to hacker attacks. This app doesn’t do that – instead, it deletes them just hours after you’ve downloaded your result.
2. Make Appropriate Edits
You’re bound to stumble upon some grammatical or spelling mistakes while reviewing the transcribed file, regardless of how accurate service is. The most common errors are those regarding an unusual name or a weirdly pronounced word. Thankfully, most tools offer a built-in text editor to help you fix them before downloading the end result, including Audext. However, instead of making you wait until the whole process is done, you are able to edit and correct the mistakes on-the-fly as the file is being transcribed. If you’re unsure of the accuracy of a certain word, you can simply click on it and the integrated audio player will automatically rewind the recording to the moment when it was spoken.
For added convenience, each transcription comes with an automatic speaker labeling feature, which can prove useful in videos where there are numerous people. Each change that you make is instantly saved, so you won’t lose any progress in case of an accident.
3. Exporting the Result To an SRT File
After you’re satisfied with the result, it’s time to download it. Unfortunately, the SRT extension is unlikely going to be given as an option directly from the transcription service of your choice. Instead, most of them (including Audext) only offer the two most basic file types – TXT and DOC. For maximum convenience and easier conversion afterward, you should ideally download the transcription in the form of a TXT file.
In order to get the SRT format, you’ll have to do some external conversion using the appropriate tools. All you have to do is run a quick Google search, and select any free online converter from the multiple results. Follow the on-screen instructions and you’ll have your final piece of the puzzle in no time.
4. Combine and Upload the Two Files
You still have to synchronize the video file and the SRT exported transcription. This can either be done by using a video editor or directly through LinkedIn. If you choose the first option, you’ll have to download one of many available free editors – Blender, Lightworks, Openshot etc. There are even some video players that have this option integrated within them. Regardless of the tool you choose, the process is almost the same. If you prefer to skip all that hassle, you can. Go straight to LinkedIn and log in to your account. Click on the “Start a post” button and select the tiny camera icon. Then, you’ll be prompted to upload your video file. After that, you’ll be given the ability to attach an additional file, in this case, the SRT-formatted transcription. Post the video, and you’re done! Once you get the hang of it, the entire process won’t take you longer than a couple of minutes and the benefits are endless.