There are over 1.1 billion active Instagram users every month, and it’s become the second most popular social media platform out there. That’s why it makes it a great medium to include in your marketing strategy for you and your business.
Yet, just as you read, there are billions of users, which means there are lots of competitors out there, and if you want to promote your business, you have to learn how to use Instagram to its potential. Find out the nine pro tips for the best Instagram marketing strategy below.
1. Your Visual Content is Everything
Since Instagram is a visual channel, your content needs to be appealing. Yes, this means having attractive posts on your profile but also, it means have well-composed, sharp videos and photos. You also want your posts to contain a story behind them.
In other words, your content to have depth, rather than it being simple, good-looking photos, in order to keep your followers hooked. For example, viewers love behind-the-scene videos and photos of your content.
You can always ask the advice of a professional. If Instagram is new to you, you can hire an Instagram marketer to tell you the ins and outs of creating engaging content.
2. Use Instagram Stories
Instagram stories are a relatively new yet highly effective tool on the platform. It gives you the chance to engage with your viewers, even though they disappear after a day.
Even though Instagram stories are brief and only last for 24 hours, they can still be pretty powerful. Depending on what you post within the first few seconds, you can instantly draw attention from your viewers. They’re also a clever way to provide your followers with important information or links.
3. Add Instagram Story Highlights
Even though Instagram stories are temporary, there is a feature that allows you to keep some of the stories on your profile. Instagram Stories Highlights allow you to direct your viewers to the exciting and attractive content you’ve posted. They’re also located in a key location, making them perfect for your followers to discover your brand.
4. Instagram Live
Livestreaming is another fun Instagram tool that allows you to directly engage with your followers and present your product to them. Plus, followers enjoy live streams, as it gives them the chance to interact with you and your business. This live feature allows you to receive and answer questions and comments from your audience, which helps you build a stronger and trustworthy connection with them.
5. Instagram Reels
Next, you have Instagram’s latest feature: Instagram Reels. With this feature, you can record short videos of 15-30 seconds, similar to TikTok. When you integrate this tool into your marketing strategy, it can help increase your reach and help you engage even more with your audience.
6. Your Profile Photo
If you have a brand or a business, then you most likely have a logo. And because your profile is a crucial part of captivating new followers, your logo should be your profile photo or anything that represents your brand. By doing so, it’ll make your account reliable, and not to mention, it’ll be the first thing your viewers see so, make it eye-catching.
7. Give Your Brand a Look
If you’ve already thought about the content you’ll be publishing on your profile, then you need to think of how your feed is going to look. In fact, colors influence people into making decisions or purchasing. So, you want your feed to be consistent, making it easy for your viewers to follow your posts and recognize your content.
8. Know What to Put in Your Captions
Even though Instagram is a visual platform, captions are an important part of your content. The voice of your brand is just as important as the way your content should look. And like mentioned before, captions should also be consistent and easy to follow.
Instagram does allow captions to be up to 2,200 characters long. However, only the first couple of lines appear in the feed without tapping the more option. And, because people don’t usually stop to read the captions word-by-word but rather skim through them, you want to include the keywords in the first two sentences.
Also, you want to keep in mind that including too much in your captions might draw viewers away. Keeping them simple yet, to the point might make it easier for your followers to stick around. And, if you simply have too much to say, then make sure to make the extra words worth your users’ time.
9. Engage with Your Audience
Maintaining a good engagement with your followers is important. The cool thing about Instagram is that most of its features make it easy to interact with your users one-on-one. If you ignore comments or questions, people will most likely get bored and unfollow.
Also, seek out some accounts in your niche, go to their accounts, and like and comment as well. Try to make yourself visible in a personal, warm way, instead of a promotional way. The more real you are with your interaction, the more real people you’ll attract.
Follow These Tips For the Best Instagram Marketing Strategy!
Social media is always a great tool to include in your marketing plan, and what better platform is there than Instagram! Instagram marketing is an excellent way to broaden your audience and create awareness of your brand. By following these simple tricks, you’ll be able to use Instagram the right way and gain the results you want.
There are lots of other articles on our blog that contain great tips on how to help you create effective marketing strategies, so be sure to check them out!